Compare the2025 Subaru ImprezaVS 2025 Toyota Rav4

The Impreza has standard Whiplash-Reducing Front Seats, which use a specially designed seat to protect the driver and front passenger from whiplash. During a rear-end collision, the Whiplash-Reducing Front Seats system allows the backrest to travel backwards to cushion the occupants and the headrests move forward to prevent neck and spine injuries. The Rav4 doesn’t offer a whiplash protection system.

To provide maximum traction and stability on all roads, All-Wheel Drive is standard on the Impreza. But it costs extra on the Rav4.

Both the Impreza and the Rav4 have standard driver and passenger frontal airbags, front side-impact airbags, driver knee airbags, side-impact head airbags, front and rear seatbelt pretensioners, height adjustable front shoulder belts, four-wheel antilock brakes, traction control, electronic stability systems to prevent skidding, crash mitigating brakes, daytime running lights, lane departure warning systems, rearview cameras, available blind spot warning systems and rear cross-path warning.

Side impacts caused 23% of all road fatalities in 2018, down from 29% in 2003, when the Insurance Institute for Highway Safety introduced its side barrier test. In order to continue improving vehicle safety, the IIHS has started using a more severe side impact test: 37 MPH (up from 31 MPH), with a 4180-pound barrier (up from 3300 pounds). The results of this newly developed test demonstrates that the Subaru Impreza is safer than the Rav4:

The Subaru Impreza achieved a “Top Safety Pick” rating from the Insurance Institute for Highway Safety (IIHS) for the 2024 model year. This recognition was based on its impressive performance in the small overlap frontal crash test, updated side impact crash test, headlight evaluations, and pedestrian crash prevention testing. The Rav4 last would have qualified as a “Top Safety Pick” in 2023.

To reliably power the ignition and other systems and to recharge the battery, the Impreza has a 130-amp alternator. The Rav4’s standard 100-amp alternator isn’t as powerful.

J.D. Power and Associates’ 2024 Initial Quality Study of new car owners surveyed provide the statistics that show that Subaru vehicles are better in initial quality than Toyota vehicles. J.D. Power ranks Subaru above average in initial quality. With 9 more problems per 100 vehicles, Toyota is rated lower.

As tested in Motor Trend the Impreza RS 2.5 DOHC 4-cylinder is faster than the Toyota Rav4:

The flat cylinder configuration of the boxer engine in the Impreza lowers its center of gravity, enhancing handling stability (That’s why Porsche uses boxer engines.). The Rav4 doesn’t offer a boxer engine configuration.

On the EPA test cycle the Impreza gets better mileage than the Rav4:

Regardless of its engine, the Impreza’s engine automatically turns off when the vehicle is stopped, saving fuel and reducing pollution. If the conditions warrant or the driver wishes, the system can be manually disabled at any time for the duration of a trip. Toyota only offers an automatic engine start/stop system on the Rav4 LE AWD/XLE/XLE Premium.

The Impreza has 2.1 gallons more fuel capacity than the Rav4 (16.6 vs. 14.5 gallons), for longer range between fill-ups.

The Impreza has a standard continuously variable transmission (CVT). With no “steps” between gears, it can keep the engine at the most efficient speed for fuel economy, or keep it at its peak horsepower indefinitely for maximum acceleration. The Rav4 doesn’t offer a CVT.

For better stopping power the Impreza Sport/RS’ brake rotors are larger than those on the Rav4:

The Impreza’s standard front and rear disc brakes are vented to help dissipate heat for shorter stops with less fading. The rear discs on the Rav4 are solid, not vented.

The Impreza stops shorter than the Rav4:

The Impreza’s standard tires provide better handling because they have a lower 55 series profile (height to width ratio) that provides a stiffer sidewall than the Rav4 LE/XLE’s standard 65 series tires. The Impreza Sport/RS’ tires have a lower 40 series profile than the Rav4 XLE Premium/Limited’s 55 series tires.

The Impreza RS handles at .81 G’s, while the Rav4 Limited pulls only .74 G’s of cornering force in a Motor Trend skidpad test.

For better maneuverability, the Impreza’s turning circle is 1.3 feet tighter than the Rav4 LE/XLE’s (34.8 feet vs. 36.1 feet). The Impreza’s turning circle is 2.6 feet tighter than the Rav4 XLE Premium/Limited’s (34.8 feet vs. 37.4 feet).

The Subaru Impreza may be more efficient, handle and accelerate better because it weighs about 200 to 300 pounds less than the Toyota Rav4.

The Impreza is 4.7 inches shorter than the Rav4, making the Impreza easier to handle, maneuver and park in tight spaces.

The Impreza is 8.7 inches shorter in height than the Rav4, making the Impreza much easier to wash and garage and drive (lower center of gravity).

The Impreza has .3 inches more front headroom, 1.9 inches more front legroom, .8 inches more front hip room and 5.5 inches more rear hip room than the Rav4.

A low lift-over trunk design makes loading and unloading the Impreza easier. The Impreza’s trunk lift-over height is 26 inches, while the Rav4’s liftover is 27.8 inches.

The engine in the Impreza is mounted longitudinally (North-South), instead of sideways, as in the Rav4. This makes it easier to service and maintain, because the accessory belts are in front.

J.D. Power and Associates surveys of service recipients show that Subaru service is better than Toyota. J.D. Power ranks Subaru 7th in service department satisfaction (above the industry average). With a 26% lower rating, Toyota is ranked 21st.

The Impreza’s standard power lock, power mirror and cruise control switches are lit from behind, making them plainly visible and easier to operate at night. The Impreza Sport/RS’ standard power window, power lock, power mirror and cruise control switches are lit from behind, making them plainly visible and easier to operate at night. The Rav4’s power lock and power mirror switches are unlit, making them difficult to find at night and operate safely.

The Impreza’s variable intermittent wipers have an adjustable delay to allow the driver to choose a setting that best clears the windshield during light rain or mist. The Rav4 LE’s standard fixed intermittent wipers only have one fixed delay setting, so the driver will have to manually switch them between slow and intermittent.

To help drivers see further while navigating curves, the Impreza has standard adaptive headlights to illuminate around corners automatically by reading vehicle speed and steering wheel angle. The Rav4 doesn’t offer cornering lights.

The Impreza’s optional rear and side view mirrors have an automatic dimming feature. These mirrors can be set to automatically darken quickly when headlights shine on them, keeping following vehicles from blinding or distracting the driver. The Rav4 offers an automatic rear view mirror, but its side mirrors don’t dim.

The Impreza has a standard dual zone air conditioning allows the driver and front passenger to choose two completely different temperatures so people with different temperature preferences won’t have to compromise. This makes both the driver and front passenger as comfortable as possible. Dual zone air conditioning is only available on the Rav4 XLE/Limited.

Consumer Reports® recommends both the Subaru Impreza and the Toyota Rav4, based on reliability, safety and performance.