In the past twenty years hundreds of infants and young children have died after being left in vehicles, usually by accident. When turning the vehicle off, drivers of the EX30 are reminded to check the back seat if they opened the rear door before starting out. The Rav4 Prime doesn’t offer a back seat reminder.
The EX30 has a standard front seat center airbag, which deploys between the driver and front passenger, protecting them from injuries caused by striking each other in serious side impacts. The Rav4 Prime doesn’t offer front seat center airbags.
The EX30 has a standard Whiplash Protection System (WHIPS), which use a specially designed seat to protect the driver and front passenger from whiplash. During a rear-end collision, the WHIPS allows the backrest to travel backwards to cushion the occupants and the headrests move forward to prevent neck and spine injuries. The Rav4 Prime doesn’t offer a whiplash protection system.
When descending a steep, off-road slope, the EX30’s standard Hill Descent Control allows you to creep down safely. The Rav4 Prime doesn’t offer Hill Descent Control.
To help make backing out of a parking space safer, the EX30 has standard Cross Traffic Alert with Braking Intervention, systems which detect vehicles approaching from the sides and can automatically apply the brakes to prevent a collision. Parking Support Brake costs extra on the Rav4 Prime XSE, and isn't offered on other Rav4 Prime models.
The EX30’s driver alert monitor detects an inattentive driver then sounds a warning and suggests a break. According to the NHTSA, drivers who fall asleep cause about 100,000 crashes and 1500 deaths a year. The Rav4 Prime doesn’t offer a driver alert monitor.
Both the EX30 and the Rav4 Prime have standard driver and passenger frontal airbags, front side-impact airbags, side-impact head airbags, front and rear seatbelt pretensioners, height adjustable front shoulder belts, four-wheel antilock brakes, traction control, electronic stability systems to prevent skidding, crash mitigating brakes, post-collision automatic braking systems, daytime running lights, lane departure warning systems, blind spot warning systems, rearview cameras, rear cross-path warning and available around view monitors.