Compare the2025 Toyota Highlander HybridVS 2025 Lincoln Aviator

The Highlander Hybrid has standard Whiplash Injury Lessening Seats, which use a specially designed seat to protect the driver and front passenger from whiplash. During a rear-end collision, the Whiplash Injury Lessening Seats system allows the backrest to travel backwards to cushion the occupants and the headrests move forward to prevent neck and spine injuries. The Aviator doesn’t offer a whiplash protection system.

With its standard Pre-Collision System with Pedestrian Detection, the Toyota Highlander Hybrid is better at preventing collisions with pedestrians than the Lincoln Aviator, according to the Insurance Institute for Highway Safety:

To provide maximum traction and stability on all roads, All-Wheel Drive is standard on the Highlander Hybrid. But it costs extra on the Aviator.

Both the Highlander Hybrid and the Aviator have standard driver and passenger frontal airbags, front side-impact airbags, driver knee airbags, side-impact head airbags, front and rear seatbelt pretensioners, height adjustable front shoulder belts, four-wheel antilock brakes, traction control, electronic stability systems to prevent skidding, crash mitigating brakes, post-collision automatic braking systems, daytime running lights, lane departure warning systems, blind spot warning systems, rearview cameras, rear cross-path warning, driver alert monitors and available around view monitors.

The National Highway Traffic Safety Administration does side impact tests on new vehicles. In this test, which crashes the vehicle into a flat barrier at 38.5 MPH, results indicate that the Toyota Highlander Hybrid is safer than the Lincoln Aviator:

New test not comparable to pre-2011 test results. More stars = Better. Lower test results = Better.

The Toyota Highlander Hybrid achieved a “Top Safety Pick” rating from the Insurance Institute for Highway Safety (IIHS) for the 2024 model year. This recognition was based on its impressive performance in the small overlap frontal crash test, updated side impact crash test, headlight evaluations, and pedestrian crash prevention testing. The Aviator is not a “Top Safety Pick” for 2024.

Toyota pays for scheduled maintenance on the Highlander Hybrid for 2 years and 25000 miles. Toyota will pay for oil changes, tire rotations, air filter replacements, cabin filter replacement, brake fluid replacement, inspections, and any other required maintenance. Lincoln doesn’t pay scheduled maintenance for the Aviator. (Lincoln offers free mainteance on some Aviator models.)

There are over 2 times as many Toyota dealers as there are Lincoln dealers, which makes it much easier should you ever need service under the Highlander Hybrid’s warranty.

A reliable vehicle saves its owner time, money and trouble. Nobody wants to be stranded or have to be without a vehicle while it’s being repaired. Consumer Reports rates the Highlander Hybrid’s reliability 40 points higher than the Aviator.

J.D. Power and Associates’ 2024 Initial Quality Study of new car owners surveyed provide the statistics that show that Toyota vehicles are better in initial quality than Lincoln vehicles. J.D. Power ranks Toyota above average in initial quality. With 32 more problems per 100 vehicles, Lincoln is rated below average.

J.D. Power and Associates’ 2024 survey of the owners of three-year-old vehicles provides the statistics that show that Toyota vehicles are more reliable than Lincoln vehicles. J.D. Power ranks Toyota second in reliability, above the industry average. With 104 more problems per 100 vehicles, Lincoln is ranked 25th.

From surveys of all its subscribers, Consumer Reports’ January 2024 Auto Issue reports that Toyota vehicles are more reliable than Lincoln vehicles. Consumer Reports ranks Toyota second in overall reliability. Lincoln is ranked 23rd.

On the EPA test cycle the Highlander Hybrid gets better mileage than the Aviator:

Regenerative brakes improve the Highlander Hybrid’s fuel efficiency by converting inertia back into energy instead of wasting it. The Aviator doesn’t offer a regenerative braking system.

To lower fuel costs and make buying fuel easier, the Toyota Highlander Hybrid uses regular unleaded gasoline. The Aviator requires premium for maximum efficiency, which can cost on average about 84.9 cents more per gallon.

The Highlander Hybrid has a standard locking fuel door with a power remote release convenient to the driver. The fuel filler door is not lockable on the Aviator. A locking fuel door helps prevent fuel theft and vandalism, such as sugar in the tank.

The Highlander Hybrid has a standard continuously variable transmission (CVT). With no “steps” between gears, it can keep the engine at the most efficient speed for fuel economy, or keep it at its peak horsepower indefinitely for maximum acceleration. The Aviator doesn’t offer a CVT.

The Highlander Hybrid stops shorter than the Aviator:

For better maneuverability, the Highlander Hybrid’s turning circle is 1.8 feet tighter than the Aviator’s (37.4 feet vs. 39.2 feet).

The Toyota Highlander Hybrid may be more efficient, handle and accelerate better because it weighs about 250 pounds less than the Lincoln Aviator.

The Highlander Hybrid is 4.4 inches shorter than the Aviator, making the Highlander Hybrid easier to handle, maneuver and park in tight spaces.

The Highlander Hybrid offers optional seating for 8 passengers; the Aviator can only carry up to 7.

The Highlander Hybrid has 4.7 inches more third row hip room and 1 inch more third row shoulder room than the Aviator.

For enhanced passenger comfort on long trips the Highlander Hybrid’s middle and third row seats recline. The Aviator’s third row seats don’t recline.

The Highlander Hybrid’s cargo area provides more volume than the Aviator.

To make loading groceries and cargo easier when your hands are full, the Highlander Hybrid’s liftgate can be opened and closed just by kicking your foot under the back bumper, leaving your hands completely free. The Aviator doesn’t offer a hands-free gesture to open its liftgate, forcing you to put cargo down if your hands are full.

Consumer Reports rated the Highlander Hybrid’s headlight performance “Good,” a higher rating than the Aviator’s headlights, which were rated “Poor.”

When the Highlander Hybrid Limited/Platinum is put in reverse, both rearview mirrors tilt from their original position. This gives the driver a better view of the curb during parallel parking maneuvers. Shifting out of reverse puts the mirrors into their original positions. The Aviator’s mirrors don’t automatically adjust for backing.

Insurance will cost less for the Highlander Hybrid owner. The Complete Car Cost Guide estimates that insurance for the Highlander Hybrid will cost $1925 to $8035 less than the Aviator over a five-year period.

Consumer Reports® chose the Toyota Highlander Hybrid as its “Top Pick,” the highest scoring vehicle in its category, based on reliability, safety and performance. The Lincoln Aviator isn't recommended.

The Toyota Highlander outsold the Lincoln Aviator by almost 11 to one during 2023.