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The iX’s standard easy entry system raises the steering wheel, making it easier for the driver to get in and out. The EX40 doesn’t offer an easy entry system.
The iX offers an optional heads-up display that projects speed, warning and navigation instruction readouts in front of the driver’s line of sight, allowing drivers to view information without diverting their eyes from the road. The EX40 doesn’t offer a heads-up display.
Laser headlights, optional on the iX, produce their light by firing blue lasers through phosphorus, a process that uses one-half the power of the EX40’s LED headlights. Laser headlights can have double the range of LEDs with a much smaller surface area.
The BMW iX has power folding mirrors that offer unparalleled convenience while maneuvering in tight places or parked. With the mirrors folded it’s easier to walk past and help prevent parking damage. The mirrors can be quickly unfolded when the driver is ready to leave. Power folding mirrors are only offered on the EX40 Plus/Ultra.
Optional air-conditioned seats in the iX keep the driver and front passenger comfortable and take the sting out of hot seats in Summer. The EX40 doesn’t offer air-conditioned seats.
The iX has a standard heated steering wheel to take the chill out of steering on extremely cold winter days before the vehicle heater warms up. A heated steering wheel costs extra on the EX40.
The iX offers optional massaging front seats in order to maximize comfort and eliminate fatigue on long trips. Massaging seats aren’t available in the EX40.
The BMW iX has a standard Homelink wireless remote control system for garage door operation and device management, conveniently located on the rear view mirror. Homelink® eliminates the need for separate garage door openers and associated risks of losing, breaking, or having dead batteries. Volvo charges extra for Homelink® on the EX40.
The iX’s optional Parking Assistant Plus can parallel park or back into a parking spot by itself, starting, stopping and changing direction automatically. Parking Assistant Professional will park and retrieve your car remotely: press a button and watch it park itself. This is ideal for tight locations. The EX40 doesn’t offer an automated parking system.