Compare the2024 BMW X5 MVS 2024 Audi SQ8

The X5 M’s pre-crash front seatbelts will tighten automatically in the event the vehicle detects an impending crash, improving protection against injury significantly. The SQ8 doesn’t offer pre-crash pretensioners.

In the past twenty years hundreds of infants and young children have died after being left in vehicles, usually by accident. When turning the vehicle off, drivers of the X5 M are reminded to check the back seat if they opened the rear door before starting out. The SQ8 doesn’t offer a back seat reminder.

The BMW X5 M has standard driver and front passenger side knee airbags mounted low on the dashboard. These airbags helps prevent the driver and front passenger from sliding under their seatbelts or the main frontal airbags; this keeps them better positioned during a collision for maximum protection. Knee airbags also help keep the legs from striking the dashboard, preventing knee and leg injuries in the case of a serious frontal collision. The SQ8 doesn’t offer knee airbags.

With its standard Active Pedestrian Protection, the BMW X5 M is better at preventing collisions with pedestrians than the Audi SQ8, according to the Insurance Institute for Highway Safety:

The X5 M’s driver alert monitor detects an inattentive driver then sounds a warning and suggests a break. According to the NHTSA, drivers who fall asleep cause about 100,000 crashes and 1500 deaths a year. The SQ8 doesn’t offer a driver alert monitor.

Both the X5 M and the SQ8 have standard driver and passenger frontal airbags, front and rear side-impact airbags, side-impact head airbags, front seatbelt pretensioners, four-wheel antilock brakes, all wheel drive, traction control, electronic stability systems to prevent skidding, crash mitigating brakes, post-collision automatic braking systems, daytime running lights, lane departure warning systems, blind spot warning systems, rearview cameras, rear cross-path warning and available around view monitors.

The BMW X5 M achieved a “Top Safety Pick” rating from the Insurance Institute for Highway Safety (IIHS) for the 2024 model year. This recognition was based on its impressive performance in the small overlap frontal crash test, updated side impact crash test, headlight evaluations, and pedestrian crash prevention testing. The SQ8 has not yet been fully evaluated by the IIHS for 2024.

BMW pays for scheduled maintenance on the X5 M for 3 years and 36,000 miles. BMW will pay for oil changes, air filter replacements, cabin filter replacement, brake fluid replacement, inspections, and any other required maintenance. Audi only pays for the first scheduled maintenance visit on the SQ8.

There are over 14 percent more BMW dealers than there are Audi dealers, which makes it easier should you ever need service under the X5 M’s warranty.

J.D. Power and Associates’ 2023 Initial Quality Study of new car owners surveyed provide the statistics that show that BMW vehicles are better in initial quality than Audi vehicles. With 29 fewer problems per 100 vehicles, JD Power ranks BMW higher than Audi.

J.D. Power and Associates’ 2022 survey of the owners of three-year-old vehicles provides the long-term dependability statistics that show that BMW vehicles are more reliable than Audi vehicles. J.D. Power ranks BMW above average in long-term dependability. With 5 more problems per 100 vehicles in the first three years of ownership, Audi is rated below average.

From surveys of all its subscribers, Consumer Reports’ January 2024 Auto Issue reports that BMW vehicles are more reliable than Audi vehicles. Consumer Reports ranks BMW 10 places higher in reliability than Audi.

The X5 M’s 4.4 turbo V8 hybrid produces 117 more horsepower (617 vs. 500) than the SQ8’s 4.0 turbo V8 hybrid.

In its Green Vehicle Guide, the U.S. Environmental Protection Agency (EPA) rates the BMW X5 M higher (5 out of 10) than the Audi SQ8 (3). This means the X5 M produces up to 16.5 pounds less smog-producing pollutants than the SQ8 every 15,000 miles.

The X5 M’s launch control uses engine electronics to hold engine RPM’s precisely in order to provide the most stable and rapid acceleration possible, using all of the available traction. The SQ8 doesn’t offer launch control.

For better traction, the X5 M has larger tires than the SQ8 (F:295/35R21 & R:315/30R22 vs. 285/40R22).

The X5 M’s 295/35R21 front and 315/30R22 rear tires provide better handling because they have a lower 35 series front and 30 series rear profile (height to width ratio) that provides a stiffer sidewall than the SQ8’s 40 series tires. The X5 M’s tires are lower profile than the SQ8’s optional 35 series tires.

For better maneuverability, the X5 M’s turning circle is 1.6 feet tighter than the SQ8’s (42 feet vs. 43.6 feet).

The X5 M has 3.6 inches more front headroom, .5 inches more front shoulder room and 1.3 inches more rear headroom than the SQ8.

The X5 M has a much larger cargo volume with its rear seat up than the SQ8 with its rear seat up (33.9 vs. 30.5 cubic feet). The X5 M has a much larger cargo volume with its rear seat folded than the SQ8 with its rear seat folded (72.3 vs. 60.7 cubic feet).

A low lift-over cargo hatch design makes loading and unloading the X5 M easier. The X5 M’s cargo hatch lift-over height is 30.8 inches, while the SQ8’s liftover is 33.7 inches.

Pulling a handle automatically lowers the X5 M’s rear seats, to make changing between passengers and cargo easier. The SQ8 doesn’t offer automatic folding seats.

The X5 M’s rear cargo window opens separately from the rest of the tailgate door to allow quicker loading of small packages. The SQ8’s rear cargo window doesn’t open.

J.D. Power and Associates surveys of service recipients show that BMW service is better than Audi. J.D. Power ranks BMW 7th in service department satisfaction (above the industry average). With a 1% lower rating, Audi is ranked 8th.

Unlike the driver-only memory system in the SQ8, the X5 M has standard driver and passenger memory, so that when drivers switch, the memory setting adjusts the driver’s seat, steering wheel position, outside mirror angle, climate settings and radio stations and the front passenger seat also adjusts to the new passenger’s preset preferences.

The SQ8’s cornering lamps activate a lamp on the front corner when the turn signal is activated. The X5 M’s optional adaptive cornering lights turn the actual headlight unit up to several degrees, depending on steering wheel angle and vehicle speed. This lights a significant distance into corners at any speed.

The BMW X5 outsold the Audi Q8/SQ8/RS Q8 by over five to one during 2023.