Compare the2024 Audi SQ7VS 2024 Rolls-Royce Cullinan

For enhanced safety, the front seat shoulder belts of the Audi SQ7 are height-adjustable to accommodate a wide variety of driver and passenger heights. A better fit can prevent injuries and the increased comfort also encourages passengers to buckle up. The Rolls-Royce Cullinan doesn’t offer height-adjustable seat belts.

Both the SQ7 and the Cullinan have standard driver and passenger frontal airbags, front side-impact airbags, side-impact head airbags, front seatbelt pretensioners, four-wheel antilock brakes, all wheel drive, traction control, electronic stability systems to prevent skidding, crash mitigating brakes, post-collision automatic braking systems, daytime running lights, lane departure warning systems, blind spot warning systems, around view monitors, rear cross-path warning and available night vision systems.

The Audi SQ7 achieved a “Top Safety Pick” rating from the Insurance Institute for Highway Safety (IIHS) for the 2024 model year. This recognition was based on its impressive performance in the small overlap frontal crash test, updated side impact crash test, headlight evaluations, and pedestrian crash prevention testing. The Cullinan has not yet been evaluated by the IIHS for 2024.

The SQ7’s corrosion warranty is 8 years longer than the Cullinan’s (12 vs. 4 years).

There are over 8 times as many Audi dealers as there are Rolls-Royce dealers, which makes it much easier should you ever need service under the SQ7’s warranty.

On the EPA test cycle the SQ7 gets better mileage than the Cullinan:

Regenerative brakes improve the SQ7’s fuel efficiency by converting inertia back into energy instead of wasting it. The Cullinan doesn’t offer a regenerative braking system.

In heavy traffic or at stoplights the SQ7’s engine automatically turns off when the vehicle is stopped, saving fuel and reducing pollution. The engine is automatically restarted when the driver gets ready to move again. If the conditions warrant or the driver wishes, the system can be manually disabled at any time for the duration of a trip. The Cullinan doesn’t offer an automatic engine start/stop system.

For more complete vehicle control the SQ7 has a manually controlled automatic, with the available convenience of an automatic transmission and the complete gear control of a manual transmission without the inconvenience of a clutch. A manually controlled automatic allows the driver to eliminate unwanted shifts and maximize engine braking by down shifting while cornering. The Cullinan doesn’t offer a transmission that allows complete gear control.

For better stopping power the SQ7’s front brake rotors are larger than those on the Cullinan:

For better traction, the SQ7 has larger tires than the Cullinan (285/40R21 vs. 255/50R21).

The SQ7’s tires provide better handling because they have a lower 40 series profile (height to width ratio) that provides a stiffer sidewall than the Cullinan’s standard 50 series tires. The SQ7’s tires are lower profile than the Cullinan’s optional 45 series tires.

For better maneuverability, the SQ7’s turning circle is 2.3 feet tighter than the Cullinan’s (41 feet vs. 43.3 feet).

The Audi SQ7 may be more efficient, handle and accelerate better because it weighs about 1000 pounds less than the Rolls-Royce Cullinan.

The SQ7 is 11.4 inches shorter than the Cullinan, making the SQ7 easier to handle, maneuver and park in tight spaces.

For excellent aerodynamics, the SQ7 has standard flush composite headlights. The Cullinan has recessed headlights that spoil its aerodynamic shape and create extra drag.

The SQ7 has standard seating for 7 passengers; the Cullinan can only carry up to 5.

The SQ7’s cargo area provides more volume than the Cullinan.

The SQ7’s standard rear seats fold to accommodate long and bulky cargo. The Cullinan w/Executive Rear Seats doesn’t offer folding rear seats, only a ski pass-through.

The SQ7’s liftgate lifts up in one piece, completely out of the way of loading and unloading, while sheltering the cargo loading area. The Cullinan’s tailgate’s top part raises up, but the bottom part lowers, getting in the way of loading and making an uneven surface for sliding cargo.

To make loading groceries and cargo easier when your hands are full, the SQ7’s liftgate can be opened and closed just by kicking your foot under the back bumper, leaving your hands completely free. The Cullinan doesn’t offer a hands-free gesture to open its tailgate, forcing you to put cargo down if your hands are full.

The SQ7 has a standard remote vehicle starting system, so the vehicle can be started from inside the driver's house. This allows the driver to comfortably warm up the engine before going out to the vehicle. The climate system will also automatically heat or cool the interior. The Cullinan doesn’t offer a remote starting system.

The SQ7’s front and rear power windows all open or close with one touch of the switches, making it more convenient at drive-up windows and toll booths, or when talking with someone outside of the car. The Cullinan’s rear power window switches have to be held the entire time to close them fully.

Heated windshield washer nozzles are standard on the SQ7 to prevent washer fluid and nozzles from freezing and help continue to keep the windshield clear in sub-freezing temperatures. The Cullinan doesn’t offer heated windshield washer nozzles.

Laser headlights, optional on the SQ7 Prestige, produce their light by firing blue lasers through phosphorus, a process that uses one-half the power of the Cullinan’s LED headlights. Laser headlights can have double the range of LEDs with a much smaller surface area.

In poor weather, headlights can lose their effectiveness as grime builds up on their lenses. This can reduce visibility without the driver realizing. The SQ7 Prestige offers available headlight washers to keep headlight output high. The Cullinan doesn’t offer headlight washers.

To better shield the driver and front passenger’s vision, the SQ7 has standard dual-element sun visors that can block glare from two directions simultaneously. The Cullinan doesn’t offer secondary sun visors.

A manual rear sunshade and rear side window sunshades are optional in the SQ7 to help block heat and glare for the rear passengers. The Cullinan doesn’t offer a rear sunshade.

The SQ7 Prestige’s Park Assist Plus can parallel park or back into a parking spot by itself, starting, stopping and changing direction automatically. Remote Park Assist Plus will park and retrieve your car remotely: press a button and watch it park itself. This is ideal for tight locations. The Cullinan’s automatic parking system does not offer parking by remote control.

The Audi Q7/SQ7 outsold the Rolls-Royce Cullinan by almost 23 to one during 2023.