Compare the2024 Toyota Rav4 PrimeVS 2024 Lincoln Aviator

With its standard Pre-Collision System with Pedestrian Detection, the Toyota Rav4 Prime is better at preventing collisions with pedestrians than the Lincoln Aviator, according to the Insurance Institute for Highway Safety:

To provide maximum traction and stability on all roads, All-Wheel Drive is standard on the Rav4 Prime. But it costs extra on the Aviator.

Both the Rav4 Prime and the Aviator have standard driver and passenger frontal airbags, front side-impact airbags, driver knee airbags, side-impact head airbags, front and rear seatbelt pretensioners, height adjustable front shoulder belts, four-wheel antilock brakes, traction control, electronic stability systems to prevent skidding, crash mitigating brakes, post-collision automatic braking systems, daytime running lights, lane departure warning systems, blind spot warning systems, rearview cameras, rear cross-path warning and available around view monitors.

Instrumented handling tests conducted by the National Highway Traffic Safety Administration and analysis of its dimensions indicate that the Rav4 Prime is 1.4% to 1.8% less likely to roll over than the Aviator.

Toyota pays for scheduled maintenance on the Rav4 Prime for 2 years and 25000 miles. Toyota will pay for oil changes, tire rotations, air filter replacements, cabin filter replacement, brake fluid replacement, inspections, and any other required maintenance. Lincoln only pays for the first scheduled maintenance visit on the Aviator.

There are over 2 times as many Toyota dealers as there are Lincoln dealers, which makes it much easier should you ever need service under the Rav4 Prime’s warranty.

A reliable vehicle saves its owner time, money and trouble. Nobody wants to be stranded or have to be without a vehicle while it’s being repaired. Consumer Reports rates the Rav4 Prime’s reliability 49 points higher than the Aviator.

J.D. Power and Associates’ 2023 Initial Quality Study of new car owners surveyed provide the statistics that show that Toyota vehicles are better in initial quality than Lincoln vehicles. With 14 fewer problems per 100 vehicles, JD Power ranks Toyota higher than Lincoln.

J.D. Power and Associates’ 2022 survey of the owners of three-year-old vehicles provides the long-term dependability statistics that show that Toyota vehicles are more reliable than Lincoln vehicles. J.D. Power ranks Toyota above average in long-term dependability. With 34 more problems per 100 vehicles in the first three years of ownership, Lincoln is rated lower.

From surveys of all its subscribers, Consumer Reports’ January 2024 Auto Issue reports that Toyota vehicles are more reliable than Lincoln vehicles. Consumer Reports ranks Toyota second in overall reliability. Lincoln is ranked 23rd.

On the EPA test cycle the Rav4 Prime running on electricity gets better mileage than the Aviator:

On the EPA test cycle the Rav4 Prime running its gasoline engine gets better mileage than the Aviator:

The Rav4 Prime can travel with zero emissions for 42 miles. The Aviator can’t move without running its internal combustion engine.

Regenerative brakes improve the Rav4 Prime’s fuel efficiency by converting inertia back into energy instead of wasting it. The Aviator doesn’t offer a regenerative braking system.

To lower fuel costs and make buying fuel easier, the Toyota Rav4 Prime uses regular unleaded gasoline. The Aviator requires premium for maximum efficiency, which can cost on average about 82.8 cents more per gallon.

The Rav4 Prime has a standard locking fuel door. The fuel filler door is not lockable on the Aviator. A locking fuel door helps prevent fuel theft and vandalism, such as sugar in the tank.

The Rav4 Prime has a standard continuously variable transmission (CVT). With no “steps” between gears, it can keep the engine at the most efficient speed for fuel economy, or keep it at its peak horsepower indefinitely for maximum acceleration. The Aviator doesn’t offer a CVT.

The Rav4 Prime XSE handles at .83 G’s, while the Aviator AWD pulls only .80 G’s of cornering force in a Motor Trend skidpad test.

For better maneuverability, the Rav4 Prime SE’s turning circle is 3.1 feet tighter than the Aviator’s (36.1 feet vs. 39.2 feet). The Rav4 Prime XSE’s turning circle is 1.8 feet tighter than the Aviator’s (37.4 feet vs. 39.2 feet).

The Toyota Rav4 Prime may be more efficient, handle and accelerate better because it weighs about 500 to 550 pounds less than the Lincoln Aviator.

The Rav4 Prime is 1 foot, 6.4 inches shorter than the Aviator, making the Rav4 Prime easier to handle, maneuver and park in tight spaces.

The Rav4 Prime is 6.6 inches narrower than the Aviator, making the Rav4 Prime easier to handle and maneuver in traffic.

The Rav4 Prime has a much larger cargo volume than the Aviator with its rear seat up (33.5 vs. 18.3 cubic feet).

A Trailer Sway Control is standard on the Rav4 Prime, using the Enhanced Vehicle Stability Control sensors to detect trailer sway, then uses individual brakes to counteract any swaying and help keep the tow vehicle and trailer steady. A trailer sway program costs extra on the Aviator.

Consumer Reports rated the Rav4 Prime’s headlight performance “Good,” a higher rating than the Aviator’s headlights, which were rated “Poor.”

Insurance will cost less for the Rav4 Prime owner. The Complete Car Cost Guide estimates that insurance for the Rav4 Prime will cost $2255 to $7505 less than the Aviator over a five-year period.

The Rav4 Prime will cost the buyer less in the long run because of its superior resale value. The IntelliChoice estimates that the Rav4 Prime will retain 59.06% to 59.32% of its original price after five years, while the Aviator only retains 50.49% to 57.9%.

IntelliChoice estimates that five-year ownership costs (depreciation, financing, insurance, fuel, fees, repairs and maintenance) for the Toyota Rav4 Prime will be $15354 to $44861 less than for the Lincoln Aviator.

Consumer Reports® chose the Toyota Rav4 Prime as its “Top Pick,” the highest scoring vehicle in its category, based on reliability, safety and performance. The Lincoln Aviator isn't recommended.

The Toyota Rav4 outsold the Lincoln Aviator by almost 28 to one during 2023.