Compare the2024 Genesis G90VS 2024 BMW 7 Series

For enhanced safety, the front and rear seat shoulder belts of the Genesis G90 have pretensioners to tighten the seatbelts and eliminate dangerous slack in the event of a collision and force limiters to limit the pressure the belts will exert on the passengers. The BMW 7 Series doesn’t offer pretensioners for its rear seat belts.

For enhanced safety, the front seat shoulder belts of the Genesis G90 are height-adjustable to accommodate a wide variety of driver and passenger heights. A better fit can prevent injuries and the increased comfort also encourages passengers to buckle up. The BMW 7 Series doesn’t offer height-adjustable seat belts.

The G90 has a standard front seat center airbag, which deploys between the driver and front passenger, protecting them from injuries caused by striking each other in serious side impacts. The 7 Series doesn’t offer front seat center airbags.

To provide maximum traction and stability on all roads, All-Wheel Drive is standard on the G90. But it costs extra on the 7 Series.

Both the G90 and the 7 Series have standard driver and passenger frontal airbags, front side-impact airbags, driver knee airbags, side-impact head airbags, four-wheel antilock brakes, traction control, electronic stability systems to prevent skidding, crash mitigating brakes, daytime running lights, lane departure warning systems, blind spot warning systems, rearview cameras, rear cross-path warning and driver alert monitors.

For its performance in IIHS driver-side and passenger-side small overlap frontal, moderate overlap frontal, updated side impact, headlight, daytime pedestrian crash prevention, and nighttime pedestrian crash prevention testing, the Insurance Institute for Highway Safety grants the G90 its highest rating: “Top Safety Pick Plus” for 2023, a rating granted to only 67 vehicles tested by the IIHS. The 7 Series has not been tested, yet.

The G90 comes with a full 5-year/60,000-mile basic warranty, which covers the entire car and includes free 24-hour roadside assistance. The 7 Series’ 4-year/50,000-mile basic warranty expires 1 year or 10,000 miles sooner.

Genesis’ powertrain warranty covers the G90 6 years and 50,000 miles longer than BMW covers the 7 Series. Any repair needed on the engine, transmission, axles, joints or driveshafts is fully covered for 10 years or 100,000 miles. Coverage on the 7 Series ends after only 4 years or 50,000 miles.

J.D. Power and Associates’ 2023 Initial Quality Study of new car owners surveyed provide the statistics that show that Genesis vehicles are better in initial quality than BMW vehicles. J.D. Power ranks Genesis above average in initial quality. With 16 more problems per 100 vehicles, BMW is rated lower.

J.D. Power and Associates’ 2022 survey of the owners of three-year-old vehicles provides the statistics that show that Genesis vehicles are more reliable than BMW vehicles. J.D. Power ranks Genesis fourth in reliability, above the industry average. With 32 more problems per 100 vehicles, BMW is ranked 15th.

On the EPA test cycle the G90 3.5T 3.5 turbo V6 gets better fuel mileage than the 760i running its gasoline engine (18 city/26 hwy vs. 18 city/25 hwy).

To lower fuel costs and make buying fuel easier, the Genesis G90 uses regular unleaded gasoline (premium recommended for maximum performance). The 760i requires premium, which can cost on average about 82.8 cents more per gallon.

The G90 3.5T has a standard space-saver spare (not available on 3.5T e-SC) so you can replace a flat tire and drive to have the flat repaired or replaced. A spare tire isn’t available on the 7 Series; it requires you to depend on roadside assistance and your vehicle will have to be towed.

For better maneuverability, the G90 3.5T e-SC’s turning circle is 2.6 feet tighter than the 7 Series’ (37.1 feet vs. 39.7 feet). The G90 3.5T’s turning circle is .3 feet tighter than the 7 Series xDrive’s (40.1 feet vs. 40.4 feet).

The G90 is 4.5 inches shorter than the 7 Series, making the G90 easier to handle, maneuver and park in tight spaces.

The G90 uses computer-generated active noise cancellation to help remove annoying noise and vibration from the passenger compartment, especially at low frequencies. The 7 Series doesn’t offer active noise cancellation.

As tested by Car and Driver, the interior of the G90 3.5T e-SC is quieter than the 760i xDrive:

The G90 has 1.1 inches more front legroom and 1.6 inches more rear shoulder room than the 7 Series.

IntelliChoice estimates that five-year ownership costs (depreciation, financing, insurance, fuel, fees, repairs and maintenance) for the Genesis G90 will be $3239 to $15127 less than for the BMW 7 Series.