Compare the2024 Audi Q7VS 2023 Lamborghini Urus

The Q7’s pre-crash front seatbelts will tighten automatically in the event the vehicle detects an impending crash, improving protection against injury significantly. The Urus doesn’t offer pre-crash pretensioners.

The Q7 has a standard Secondary Collision Brake Assist, which automatically applies the brakes in the event of a crash to help prevent secondary collisions and prevent further injuries. The Urus doesn’t offer a post collision braking system: in the event of a collision that triggers the airbags, more collisions are possible without the protection of airbags that may have already deployed.

Over 200 people are killed each year when backed over by motor vehicles. The Q7 offers optional Maneuver Braking that uses rear sensors to monitor for objects to the rear and automatically applies the brakes to prevent a collision. The Urus doesn’t offer automatic braking for stationary objects directly to the rear.

Earlier warning of stopped traffic, traffic signals, dangerous road conditions, weather, or accidents, can keep driver's safer and prevent crashes. The Q7 has Car-to-X Services, a system that seamlessly communicates important warnings to the driver about impending danger, if they're available. The Urus doesn’t offer a system that can receive automated systems from infrastructure.

The Q7’s standard lane departure warning system alerts a temporarily inattentive driver when the vehicle begins to leave its lane and gently nudges the vehicle back towards its lane. A lane departure warning system costs extra on the Urus.

The Q7 has a standard blind spot warning system that uses sensors to alert the driver to objects in the vehicle’s blind spots where the side view mirrors don’t reveal them. A system to reveal vehicles in the Urus’ blind spot costs extra.

To help make backing out of a parking space safer, the Q7 has standard Rear Cross-Traffic Assist and Automatic Brake Activation automatically engages the brakes to help avoid a collision. Lamborghini charges extra for Rear Cross-Traffic Assist on the Urus.

Both the Q7 and the Urus have standard driver and passenger frontal airbags, front and rear side-impact airbags, side-impact head airbags, height adjustable front shoulder belts, four-wheel antilock brakes, all wheel drive, traction control, electronic stability systems to prevent skidding, crash mitigating brakes, rearview cameras, available night vision systems and around view monitors.

For its performance in IIHS driver-side and passenger-side small overlap frontal, moderate overlap frontal, updated side impact, headlight, daytime pedestrian crash prevention, and nighttime pedestrian crash prevention testing, the Insurance Institute for Highway Safety grants the Q7 its highest rating: “Top Safety Pick Plus” for 2023, a rating granted to only 44 vehicles tested by the IIHS. The Urus has not been tested, yet.

There are almost 9 times as many Audi dealers as there are Lamborghini dealers, which makes it much easier should you ever need service under the Q7’s warranty.

On the EPA test cycle the Q7 gets better mileage than the Urus:

Regenerative brakes improve the Q7’s fuel efficiency by converting inertia back into energy instead of wasting it. The Urus doesn’t offer a regenerative braking system.

In heavy traffic or at stoplights the Q7’s engine automatically turns off when the vehicle is stopped, saving fuel and reducing pollution. The engine is automatically restarted when the driver gets ready to move again. If the conditions warrant or the driver wishes, the system can be manually disabled at any time for the duration of a trip. The Urus doesn’t offer an automatic engine start/stop system.

Changing a flat tire near traffic can be dangerous and inconvenient. The run-flat tires available on the Q7 can be driven up to 50 miles without any air pressure, allowing you to drive to a service station for a repair. The Urus doesn’t offer run-flat tires.

The Q7 has standard seating for 7 passengers; the Urus can only carry up to 5.

The Q7 has .1 inches more front legroom, .6 inches more front shoulder room, .8 inches more rear headroom and 2 inches more rear shoulder room than the Urus.

The Q7’s cargo area provides more volume than the Urus.

The Q7 has a standard remote vehicle starting system, so the vehicle can be started from inside the driver's house. This allows the driver to comfortably warm up the engine before going out to the vehicle. The climate system will also automatically heat or cool the interior. The Urus doesn’t offer a remote starting system.

The Q7’s rain-sensitive wipers adjust their speed and turn on and off automatically based on the amount of rainfall on the windshield. This allows the driver to concentrate on driving without constantly adjusting the wipers. The Urus’

Heated windshield washer nozzles are standard on the Q7 to prevent washer fluid and nozzles from freezing and help continue to keep the windshield clear in sub-freezing temperatures. The Urus doesn’t offer heated windshield washer nozzles.

To improve rear visibility by keeping the rear window clear, the Q7 has a standard rear wiper. The Urus doesn’t offer a rear wiper.

A manual rear sunshade and rear side window sunshades are optional in the Q7 (except Premium) to help block heat and glare for the rear passengers. The Urus doesn’t offer a rear sunshade.

To quickly and conveniently keep personal devices charged without cables tangling and wearing out, the Audi Q7 offers an optional wireless phone charging system (Qi) in the center console. The Urus doesn’t offer wireless personal charging.

Consumer Reports® recommends the Audi Q7, based on reliability, safety and performance.

The Audi Q7/SQ7 outsold the Lamborghini Urus by over 11 to one during 2022.