Compare the2024 BMW 7 SeriesVS 2023 Genesis G90

The BMW 7 Series has standard driver and front passenger side knee airbags mounted low on the dashboard. These airbags helps prevent the driver and front passenger from sliding under their seatbelts or the main frontal airbags; this keeps them better positioned during a collision for maximum protection. Knee airbags also help keep the legs from striking the dashboard, preventing knee and leg injuries in the case of a serious frontal collision. The G90 doesn’t offer a front passenger side knee airbag.

The 7 Series has a standard PostCrash iBrake, which automatically applies the brakes in the event of a crash to help prevent secondary collisions and prevent further injuries. The G90 doesn’t offer a post collision braking system: in the event of a collision that triggers the airbags, more collisions are possible without the protection of airbags that may have already deployed.

When descending a steep, off-road slope, the 7 Series xDrive’s standard Hill Descent Control allows you to creep down safely. The G90 doesn’t offer Hill Descent Control.

Both the 7 Series and the G90 have standard driver and passenger frontal airbags, front side-impact airbags, driver knee airbags, side-impact head airbags, front seatbelt pretensioners, four-wheel antilock brakes, traction control, electronic stability systems to prevent skidding, crash mitigating brakes, daytime running lights, lane departure warning systems, blind spot warning systems, rearview cameras, rear cross-path warning, driver alert monitors, available all wheel drive and around view monitors.

The 7 Series’ corrosion warranty is 5 years longer than the G90’s (12 vs. 7 years).

There are over 14 percent more BMW dealers than there are Genesis dealers, which makes it easier should you ever need service under the 7 Series’ warranty.

From surveys of all its subscribers, Consumer Reports’ January 2023 Auto Issue reports that BMW vehicles are more reliable than Genesis vehicles. Consumer Reports ranks BMW third in overall reliability. Genesis is ranked 12th.

The 7 Series has more powerful engines than the G90:

As tested in Motor Trend the 740i 3.0 turbo 6-cylinder hybrid is faster than the G90 3.5T e-SC 3.5 turbo/supercharged V6 hybrid:

On the EPA test cycle the 7 Series running its gasoline engine gets better mileage than the G90:

The 750e can travel with zero emissions for 35 miles. The G90 can’t move without running its internal combustion engine.

Regenerative brakes improve the 7 Series’ fuel efficiency by converting inertia back into energy instead of wasting it. The G90 doesn’t offer a regenerative braking system.

For better stopping power the 7 Series’ brake rotors are larger than those on the G90:

The 7 Series stops much shorter than the G90:

For better traction, the 7 Series has larger tires than the G90 (F:255/45R20 & R:285/40R20 vs. F:245/45R20 & R:275/40R20).

The 7 Series 760i offers active sway bars, which help keep it flat and controlled during cornering, but disconnect at lower speeds to smooth the ride and offer greater off-road suspension articulation. This helps keep the tires glued to the road on-road and off. The G90 doesn’t offer an active sway bar system.

The front and rear suspension of the 7 Series uses air springs for a smoother, controlled ride than the G90 3.5T, which uses coil springs. Air springs maintain proper ride height and ride more smoothly.

The 760i offers an available adjustable active suspension system, which counteracts cornering forces actively, limiting body roll and improving handling and stability. Genesis doesn’t offer an active suspension on the G90.

For a smoother ride and more stable handling, the 7 Series’ wheelbase is 1.4 inches longer than on the G90 (126.6 inches vs. 125.2 inches).

The 760i xDrive handles at .89 G’s, while the G90 3.5T e-SC pulls only .84 G’s of cornering force in a Car and Driver skidpad test.

The front grille of the 7 Series uses electronically controlled shutters to close off airflow and reduce drag when less engine cooling is needed. This helps improve highway fuel economy. The G90 doesn’t offer active grille shutters.

The 7 Series has .4 inches more front headroom, 1.9 inches more front shoulder room, .6 inches more rear headroom and 5.5 inches more rear legroom than the G90.

The 7 Series has a much larger trunk than the G90 (13.7 vs. 12 cubic feet).

A Condition-Based Service Display is standard on the 7 Series to save the owner time and money by calculating maintenance intervals for oil changes, brake fluid replacement, and vehicle inspections, based on actual driving conditions. This takes the guesswork out of keeping your vehicle in top condition and helps it last longer. Genesis doesn’t offer a maintenance reminder on the G90.

J.D. Power and Associates surveys of service recipients show that BMW service is better than Genesis. J.D. Power ranks BMW 7th in service department satisfaction (above the industry average). With a 30% lower rating, Genesis is ranked 23rd.

The 7 Series’ instruments include an oil pressure gauge and a temperature gauge - which could save your engine! Often ‘idiot lights’ don’t warn you until damage has been done. The G90 does not have an oil pressure gauge.

If the windows are left open on the 7 Series the driver can close them all at the outside door handle or from a distance using the remote. On a hot day the driver can lower the windows from a distance using the keyless remote. The driver of the G90 can only close the windows from inside the vehicle, with the ignition on.

To help drivers avoid possible obstacles, the 7 Series has standard cornering lights to illuminate around corners when the turn signals are activated. The G90 doesn’t offer cornering lights. The 7 Series also has standard adaptive headlights to illuminate around corners automatically by reading vehicle speed and steering wheel angle.

The 7 Series is available in both rear-wheel drive and all-wheel drive configurations. The G90 doesn’t offer a two-wheel drive configuration.

The BMW 7 Series outsold the Genesis G90 by over five to one during 2022.