Compare the2024 Kia SportageVS 2023 Mazda CX-30

In the past twenty years hundreds of infants and young children have died after being left in vehicles, usually by accident. When turning the vehicle off, drivers of the Sportage are reminded to check the back seat if they opened the rear door before starting out. The CX-30 doesn’t offer a back seat reminder.

When descending a steep, off-road slope, the Sportage’s standard Downhill Brake Control allows you to creep down safely. The CX-30 doesn’t offer Downhill Brake Control.

Both the Sportage and the CX-30 have standard driver and passenger frontal airbags, front and rear side-impact airbags, side-impact head airbags, front seatbelt pretensioners, height adjustable front shoulder belts, four-wheel antilock brakes, traction control, electronic stability systems to prevent skidding, crash mitigating brakes, daytime running lights, lane departure warning systems, rearview cameras, driver alert monitors, available all wheel drive, blind spot warning systems, around view monitors and rear cross-path warning.

The Sportage comes with a full 5-year/60,000-mile basic warranty, which covers the entire truck and includes 24-hour roadside assistance. The CX-30’s 3-year/36,000-mile basic warranty expires 2 years or 24,000 miles sooner.

Kia’s powertrain warranty covers the Sportage 5 years and 40,000 miles longer than Mazda covers the CX-30. Any repair needed on the engine, transmission, axles, joints or driveshafts is fully covered for 10 years or 100,000 miles. Coverage on the CX-30 ends after only 5 years or 60,000 miles.

There are over 42 percent more Kia dealers than there are Mazda dealers, which makes it easier should you ever need service under the Sportage’s warranty.

To reliably power the ignition and other systems and to recharge the battery, the Sportage has a 150-amp alternator. The CX-30’s standard 100-amp alternator isn’t as powerful.

J.D. Power and Associates’ 2023 Initial Quality Study of new car owners surveyed provide the statistics that show that Kia vehicles are better in initial quality than Mazda vehicles. J.D. Power ranks Kia above average in initial quality. With 33 more problems per 100 vehicles, Mazda is rated below average.

J.D. Power and Associates’ 2022 survey of the owners of three-year-old vehicles provides the statistics that show that Kia vehicles are more reliable than Mazda vehicles. J.D. Power ranks Kia first in reliability, above the industry average. With 34 more problems per 100 vehicles, Mazda is ranked 12th.

On the EPA test cycle the Sportage gets better mileage than the CX-30:

In heavy traffic or at stoplights the Sportage’s engine automatically turns off when the vehicle is stopped, saving fuel and reducing pollution. The engine is automatically restarted when the driver gets ready to move again. If the conditions warrant or the driver wishes, the system can be manually disabled at any time for the duration of a trip. The CX-30 doesn’t offer an automatic engine start/stop system.

To lower fuel costs and make buying fuel easier, the Kia Sportage uses regular unleaded gasoline. The CX-30 with the 2.5 turbo 4-cylinder engine requires premium for maximum efficiency, which can cost on average about 82.8 cents more per gallon.

The Sportage has 1.6 gallons more fuel capacity than the CX-30 (14.3 vs. 12.7 gallons), for longer range between fill-ups.

An eight-speed automatic is standard on the Kia Sportage, for better acceleration and lower engine speed on the highway. Only a six-speed automatic is available for the CX-30.

For better stopping power the Sportage’s brake rotors are larger than those on the CX-30:

For better traction, the Sportage has larger tires than the CX-30 (235/65R17 vs. 215/65R16).

For better ride, handling and brake cooling the Sportage LX/X-Pro has standard 17-inch wheels. Smaller 16-inch wheels are standard on the CX-30 2.5 S. The Sportage SX Prestige/X-Line’s 19-inch wheels are larger than the 18-inch wheels on the CX-30 Select/Preferred/Carbon/Turbo/Premium.

For superior ride and handling, the Kia Sportage has fully independent front and rear suspensions. An independent suspension allows the wheels to follow the road at the best angle for gripping the pavement, without compromising ride comfort. The Mazda CX-30 has a rear torsion beam axle, with a semi-independent rear suspension.

The Sportage has standard front and rear gas-charged shocks for better control over choppy roads. The CX-30’s suspension doesn’t offer gas-charged shocks.

The Sportage has standard front and rear stabilizer bars, which help keep the Sportage flat and controlled during cornering. The CX-30’s suspension doesn’t offer a rear stabilizer bar.

For a smoother ride and more stable handling, the Sportage’s wheelbase is 4.1 inches longer than on the CX-30 (108.5 inches vs. 104.4 inches).

For better handling and stability, the average track (width between the wheels) on the Sportage is 2.2 inches wider in the front and 2.5 inches wider in the rear than the track on the CX-30.

The Sportage X-Pro handles at .81 G’s, while the CX-30 Premium pulls only .79 G’s of cornering force in a Motor Trend skidpad test.

The front grille of the Sportage uses electronically controlled shutters to close off airflow and reduce drag when less engine cooling is needed. This helps improve highway fuel economy. The CX-30 doesn’t offer active grille shutters.

The Sportage has 1.5 inches more front headroom, .2 inches more front hip room, 1.9 inches more front shoulder room, 1.1 inches more rear headroom, 5 inches more rear legroom, .2 inches more rear hip room and 2 inches more rear shoulder room than the CX-30.

For enhanced passenger comfort on long trips the Sportage’s rear seats recline. The CX-30’s rear seats don’t recline.

The Sportage has a much larger cargo volume with its rear seat up than the CX-30 with its rear seat up (39.6 vs. 20.2 cubic feet). The Sportage has a much larger cargo volume with its rear seat folded than the CX-30 with its rear seat folded (74.1 vs. 45.2 cubic feet).

To make loading groceries and cargo easier when your hands are full, the Sportage’s liftgate can be opened just by waiting momentarily behind the back bumper, leaving your hands completely free. The CX-30 doesn’t offer a hands-free gesture to open its liftgate, forcing you to put cargo down if your hands are full.

The Sportage has a 2500 lbs. towing capacity. The CX-30 has no towing capacity.

Standard Trailer Stability Assist on the Sportage uses the Electronic Stability Control sensors to detect trailer sway, then uses individual brakes to counteract any swaying and help keep the tow vehicle and trailer steady. The CX-30 doesn’t offer electronic trailer sway control.

The Sportage SX/Prestige/X-Pro’s standard Easy Access Function glides the driver’s seat back when the door is unlocked or the ignition is switched off, making it easier for the driver to get in and out. The CX-30 doesn’t offer an easy entry system.

The power windows standard on both the Sportage and the CX-30 have locks to prevent small children from operating them. When the lock on the Sportage is engaged the driver can still operate all of the windows, for instance to close one opened by a child. The CX-30 prevents the driver from operating the other windows just as it does the other passengers.

On a hot day the Sportage’s driver can lower all the windows from a distance using the keyless remote. The driver of the CX-30 can only operate the windows from inside the vehicle, with the ignition on.

Heated windshield washer nozzles are standard on the Sportage X-Pro to prevent washer fluid and nozzles from freezing and help continue to keep the windshield clear in sub-freezing temperatures. The CX-30 doesn’t offer heated windshield washer nozzles.

To improve rear visibility by keeping the rear window clear, the Sportage has a standard rear fixed intermittent wiper with a full on position. The rear wiper standard on the CX-30 only has an intermittent setting, so in a hard rain visibility isn’t as good.

Standard air-conditioned seats in the Sportage Prestige keep the driver and front passenger comfortable and take the sting out of hot seats in Summer. The CX-30 doesn’t offer air-conditioned seats.

The Sportage is available in both front-wheel drive and four-wheel drive configurations. The CX-30 doesn’t offer a two-wheel drive configuration.

Consumer Reports® recommends the Kia Sportage, based on reliability, safety and performance. The Mazda CX-30 isn't recommended.

The Kia Sportage outsold the Mazda CX-30 by over two to one during 2022.