Lithia Auto Stores

Compare the2023 BMW 7 SeriesVS 2023 Rolls-Royce Phantom

2023 BMW 7 Series
2023 Rolls-Royce Phantom

Safety

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In the past twenty years hundreds of infants and young children have died after being left in vehicles, usually by accident. When turning the vehicle off, drivers of the 7 Series are reminded to check the back seat if they opened the rear door before starting out. The Phantom doesn’t offer a back seat reminder.

The BMW 7 Series has standard driver and front passenger side knee airbags mounted low on the dashboard. These airbags helps prevent the driver and front passenger from sliding under their seatbelts or the main frontal airbags; this keeps them better positioned during a collision for maximum protection. Knee airbags also help keep the legs from striking the dashboard, preventing knee and leg injuries in the case of a serious frontal collision. The Phantom doesn’t offer a front passenger side knee airbag.

Over 200 people are killed each year when backed over by motor vehicles. The 7 Series has a standard Active Park Distance Control that uses rear sensors to monitor for objects to the rear and automatically applies the brakes to prevent a collision. The Phantom doesn’t offer backup collision prevention brakes.

The 760i has all-wheel drive to maximize traction under poor conditions, especially in ice and snow. The Phantom doesn’t offer all-wheel drive.

When descending a steep, off-road slope, the 7 Series xDrive’s standard Hill Descent Control allows you to creep down safely. The Phantom doesn’t offer Hill Descent Control.

Both the 7 Series and Phantom have rear cross-traffic warning, but the 7 Series has Cross Traffic Warning with braking function (automatically applies the brakes) to better prevent a collision when backing near traffic. The Phantom’s Cross Traffic Warning doesn’t automatically brake.

Both the 7 Series and the Phantom have standard driver and passenger frontal airbags, front side-impact airbags, driver knee airbags, side-impact head airbags, front seatbelt pretensioners, four-wheel antilock brakes, traction control, electronic stability systems to prevent skidding, crash mitigating brakes, post-collision automatic braking systems, daytime running lights, lane departure warning systems, blind spot warning systems, rearview cameras, rear cross-path warning, driver alert monitors and available around view monitors.

Warranty

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The 7 Series’ corrosion warranty is 8 years longer than the Phantom’s (12 vs. 4 years).

There are over 9 times as many BMW dealers as there are Rolls-Royce dealers, which makes it much easier should you ever need service under the 7 Series’ warranty.

Fuel Economy and Range

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On the EPA test cycle the 7 Series gets better mileage than the Phantom:

MPG

7 Series

RWD

3.0 turbo 6-cyl. Hybrid

25 city/31 hwy

AWD

4.4 turbo V8 Hybrid

18 city/26 hwy

Phantom

RWD

6.8 turbo V12

12 city/18 hwy

Regenerative brakes improve the 7 Series’ fuel efficiency by converting inertia back into energy instead of wasting it. The Phantom doesn’t offer a regenerative braking system.

In heavy traffic or at stoplights the 7 Series’ engine automatically turns off when the vehicle is stopped, saving fuel and reducing pollution. The engine is automatically restarted when the driver gets ready to move again. The Phantom doesn’t offer an automatic engine start/stop system.

Environmental Friendliness

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In its Green Vehicle Guide, the U.S. Environmental Protection Agency (EPA) rates the BMW 7 Series higher (5 to 7 out of 10) than the Rolls-Royce Phantom (3). This means the 7 Series produces up to 24.5 pounds less smog-producing pollutants than the Phantom every 15,000 miles.

Transmission

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For more complete vehicle control the 7 Series has a manually controlled automatic, with the available convenience of an automatic transmission and the complete gear control of a manual transmission without the inconvenience of a clutch. A manually controlled automatic allows the driver to eliminate unwanted shifts and maximize engine braking by down shifting while cornering. The Phantom doesn’t offer a transmission that allows complete gear control.

The 7 Series’ launch control uses engine electronics to hold engine RPM’s precisely in order to provide the most stable and rapid acceleration possible, using all of the available traction. The Phantom doesn’t offer launch control.

Tires and Wheels

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For better traction and acceleration, the 7 Series has larger rear tires than the Phantom (285/40R20 vs. 255/50R21).

The 7 Series’ standard 255/45R20 front and 285/40R20 rear tires provide better handling because they have a lower 45 series front and 40 series rear profile (height to width ratio) that provides a stiffer sidewall than the Phantom’s standard 50 series tires. The 7 Series’ optional 255/40R21 front and 285/35R21 rear tires have a lower 40 series front and 35 series rear profile than the Phantom’s optional 45 series front and 40 series rear tires.

Suspension and Handling

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For better maneuverability, the 7 Series’ turning circle is 3.3 feet tighter than the Phantom’s (39.7 feet vs. 43 feet). The 7 Series xDrive’s turning circle is 4.9 feet tighter than the Phantom EWB’s (40.4 feet vs. 45.3 feet).

Chassis

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The BMW 7 Series may be more efficient, handle and accelerate better because it weighs about 900 to 1150 pounds less than the Rolls-Royce Phantom.

The 7 Series is 1 foot, 11.6 inches shorter than the Phantom EWB, making the 7 Series easier to handle, maneuver and park in tight spaces.

For excellent aerodynamics, the 7 Series has standard flush composite headlights. The Phantom has recessed headlights that spoil its aerodynamic shape and create extra drag.

The front grille of the 7 Series uses electronically controlled shutters to close off airflow and reduce drag when less engine cooling is needed. This helps improve highway fuel economy. The Phantom doesn’t offer active grille shutters.

Passenger Space

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The 7 Series has .2 inches more front legroom, 1.6 inches more front shoulder room and .1 inches more rear headroom than the Phantom.

Cargo Capacity

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To make loading groceries and cargo easier when your hands are full, the 7 Series’ trunk can be opened and closed just by kicking your foot under the back bumper, leaving your hands completely free. The Phantom doesn’t offer a hands-free gesture to open its trunk, forcing you to put cargo down if your hands are full.

Ergonomics

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The 7 Series has a standard remote vehicle starting system, so the vehicle can be started from inside the driver's house. This allows the driver to comfortably warm up the engine before going out to the vehicle. The climate system will also automatically heat or cool the interior. The Phantom doesn’t offer a remote starting system.

The 7 Series’ instruments include an oil pressure gauge and a temperature gauge - which could save your engine! Often ‘idiot lights’ don’t warn you until damage has been done. The Phantom does not have an oil pressure gauge.

The 7 Series’ Parking Assistant can parallel park by itself, with the driver only controlling the transmission and speed with the brake pedal. With its available fully controlled system, the driver just activates it and it parks autonomously, starting, stopping and changing direction automatically. Optional Remote Control Parking will park and retrieve your car remotely: press a button and watch it park itself. This is ideal for tight locations. The Phantom doesn’t offer an automated parking system.

Recommendations

© 1999 - 2024Advanta-STAR Automotive Research, all rights reserved. This vehicle comparison and all of the content in it are provided only by license from Advanta-STAR Automotive Research Corporation of America (“Advanta-STAR”). If you are not a legally licensed user of this vehicle comparison, it is against federal law to access it, copy it, forward it, or use it in any manner whatsoever. Any unauthorized use of this vehicle comparison is a violation of U.S. and international law and is punishable criminally and civilly. Removal of this watermark/notification without prior written license and approval received from Advanta-STAR is an agreement, understanding, and/or stipulation by the person(s), entities, agents, attorneys, and any other persons involved in the removal of this watermark/notification (including but not limited to Search Optics, LLC and any and all parent entities, sister entities, and subsidiary entities of Search Optics, LLC and/or any other entity, agent, attorney, and persons related in any manner to Search Optics, LLC) to: 1) an agreed upon amount of liquidated monetary damages of a minimum of $1,250,000.00 US Dollars in favor of Advanta-STAR; 2) the jurisdiction and enforcement of any legal claims associated with this matter asserted by Advanta-STAR in the United States Federal District Court in Portand, Oregon; and 3) service of process of any legal claims asserted by Advanta-STAR associated with this matter may be accomplished by First-Class Postage by the United States Postal Service or comparable service. XPYNN-M34HG 2a06:98c0:3600::103 2024/04/13

The BMW 7 Series outsold the Rolls-Royce Phantom by almost 81 to one during 2022.

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