Compare the2023 BMW 7 SeriesVS 2022 Genesis G90

The 7 Series has a standard PostCrash iBrake, which automatically applies the brakes in the event of a crash to help prevent secondary collisions and prevent further injuries. The G90 doesn’t offer a post collision braking system: in the event of a collision that triggers the airbags, more collisions are possible without the protection of airbags that may have already deployed.

Both the 7 Series and the G90 have standard driver and passenger frontal airbags, front side-impact airbags, driver and front passenger knee airbags, side-impact head airbags, front seatbelt pretensioners, four-wheel antilock brakes, traction control, electronic stability systems to prevent skidding, crash mitigating brakes, daytime running lights, lane departure warning systems, blind spot warning systems, rearview cameras, rear cross-path warning, driver alert monitors and available around view monitors.

The 7 Series’ corrosion warranty is 5 years longer than the G90’s (12 vs. 7 years).

There are over 14 percent more BMW dealers than there are Genesis dealers, which makes it easier should you ever need service under the 7 Series’ warranty.

The 740i’s standard 3.0 turbo 6-cylinder hybrid produces 10 more horsepower (375 vs. 365) and 22 lbs.-ft. more torque (398 vs. 376) than the G90 3.3T’s standard 3.3 turbo V6. The 740i’s 3.0 turbo 6-cylinder hybrid produces 15 lbs.-ft. more torque (398 vs. 383) than the G90 5.0’s standard 5.0 DOHC V8. The 760i’s standard 4.4 turbo V8 hybrid produces 116 more horsepower (536 vs. 420) and 170 lbs.-ft. more torque (553 vs. 383) than the G90 5.0’s standard 5.0 DOHC V8.

On the EPA test cycle the 7 Series gets better mileage than the G90:

Regenerative brakes improve the 7 Series’ fuel efficiency by converting inertia back into energy instead of wasting it. The G90 doesn’t offer a regenerative braking system.

In heavy traffic or at stoplights the 7 Series’ engine automatically turns off when the vehicle is stopped, saving fuel and reducing pollution. The engine is automatically restarted when the driver gets ready to move again. The G90 doesn’t offer an automatic engine start/stop system.

The 7 Series’ launch control uses engine electronics to hold engine RPM’s precisely in order to provide the most stable and rapid acceleration possible, using all of the available traction. The G90 doesn’t offer launch control.

For better traction, the 7 Series has larger tires than the G90 (F:255/45R20 & R:285/40R20 vs. F:245/45R19 & R:275/40R19).

The 7 Series’ optional 255/40R21 front and 285/35R21 rear tires provide better handling because they have a lower 40 series front and 35 series rear profile (height to width ratio) that provides a stiffer sidewall than the G90’s 45 series front and 40 series rear tires.

For better ride, handling and brake cooling the 7 Series has standard 20-inch wheels. Only 19-inch wheels are available on the G90. The 7 Series offers optional 21-inch wheels.

The 7 Series 760i offers active sway bars, which help keep it flat and controlled during cornering, but disconnect at lower speeds to smooth the ride and offer greater off-road suspension articulation. This helps keep the tires glued to the road on-road and off. The G90 doesn’t offer an active sway bar system.

The front and rear suspension of the 7 Series uses air springs for a smoother, controlled ride than the G90, which uses coil springs. Air springs maintain proper ride height and ride more smoothly.

The 760i offers an available adjustable active suspension system, which counteracts cornering forces actively, limiting body roll and improving handling and stability. Genesis doesn’t offer an active suspension on the G90.

The 7 Series has a standard automatic front and rear load leveling suspension to keep ride height level with a heavy load or when towing. The 7 Series’ height leveling suspension allows the driver to raise ride height for better off-road clearance and then lower it again for easier entering and exiting and better on-road handling. The G90 doesn’t offer a load leveling suspension.

For a smoother ride and more stable handling, the 7 Series’ wheelbase is 2.2 inches longer than on the G90 (126.6 inches vs. 124.4 inches).

The front grille of the 7 Series uses electronically controlled shutters to close off airflow and reduce drag when less engine cooling is needed. This helps improve highway fuel economy. The G90 doesn’t offer active grille shutters.

The 7 Series has 1.9 inches more front shoulder room, .6 inches more rear headroom and 5.5 inches more rear legroom than the G90.

J.D. Power and Associates surveys of service recipients show that BMW service is better than Genesis. J.D. Power ranks BMW 7th in service department satisfaction (above the industry average). With a 30% lower rating, Genesis is ranked 23rd.

The 7 Series’ instruments include an oil pressure gauge and a temperature gauge - which could save your engine! Often ‘idiot lights’ don’t warn you until damage has been done. The G90 does not have an oil pressure gauge.

If the windows are left open on the 7 Series the driver can close them all at the outside door handle. On a hot day the driver can lower the windows from a distance using the keyless remote. The driver of the G90 can only operate the windows from inside the vehicle, with the ignition on.

The 7 Series offers optional massaging front and rear seats in order to maximize comfort and eliminate fatigue on long trips. Massaging seats aren’t available in the G90.

The 7 Series’ Parking Assistant can parallel park by itself, with the driver only controlling the transmission and speed with the brake pedal. With its available fully controlled system, the driver just activates it and it parks autonomously, starting, stopping and changing direction automatically. Optional Remote Control Parking will park and retrieve your car remotely: press a button and watch it park itself. This is ideal for tight locations. The G90 doesn’t offer an automated parking system.

The BMW 7 Series outsold the Genesis G90 by almost five to one during the 2021 model year.