Compare the2023 Kia SoulVS 2022 Ford Bronco Sport

Both the Soul and the Bronco Sport have standard driver and passenger frontal airbags, front side-impact airbags, side-impact head airbags, front seatbelt pretensioners, height adjustable front shoulder belts, four-wheel antilock brakes, traction control, electronic stability systems to prevent skidding, crash mitigating brakes, daytime running lights, rearview cameras, driver alert monitors, available lane departure warning systems, blind spot warning systems and rear cross-path warning.

The National Highway Traffic Safety Administration does 35 MPH front crash tests on new vehicles. In this test, results indicate that the Kia Soul is safer than the Ford Bronco Sport:

New test not comparable to pre-2011 test results. More stars = Better. Lower test results = Better.

The National Highway Traffic Safety Administration does side impact tests on new vehicles. In this test, which crashes the vehicle into a flat barrier at 38.5 MPH, results indicate that the Kia Soul is safer than the Ford Bronco Sport:

New test not comparable to pre-2011 test results. More stars = Better. Lower test results = Better.

Instrumented handling tests conducted by the National Highway Traffic Safety Administration and analysis of its dimensions indicate that the Soul is 2.7% less likely to roll over than the Bronco Sport.

The Soul comes with a full 5-year/60,000-mile basic warranty, which covers the entire truck and includes 24-hour roadside assistance. The Bronco Sport’s 3-year/36,000-mile basic warranty expires 2 years or 24,000 miles sooner.

Kia’s powertrain warranty covers the Soul 5 years and 40,000 miles longer than Ford covers the Bronco Sport. Any repair needed on the engine, transmission, axles, joints or driveshafts is fully covered for 10 years or 100,000 miles. Coverage on the Bronco Sport ends after only 5 years or 60,000 miles.

A hardened steel chain, with no maintenance needs, drives the camshafts in the Soul’s engine. A rubber cam drive belt that needs periodic replacement drives the Bronco Sport’s camshafts. If the Bronco Sport’s belt breaks, the engine could be severely damaged when the pistons hit the opened valves.

J.D. Power and Associates rated the Soul first among small suvs in their 2021 Initial Quality Study. The Bronco Sport isn’t in the top three in its category.

J.D. Power and Associates’ 2021 Initial Quality Study of new car owners surveyed provide the statistics that show that Kia vehicles are better in initial quality than Ford vehicles. J.D. Power ranks Kia above average in initial quality. With 15 more problems per 100 vehicles, Ford is rated lower.

J.D. Power and Associates’ 2022 survey of the owners of three-year-old vehicles provides the statistics that show that Kia vehicles are more reliable than Ford vehicles. J.D. Power ranks Kia first in reliability, above the industry average. With 43 more problems per 100 vehicles, Ford is ranked 16th.

From surveys of all its subscribers, Consumer Reports’ January 2021 Auto Issue reports that Kia vehicles are more reliable than Ford vehicles. Consumer Reports ranks Kia 7 places higher in reliability than Ford.

As tested in Motor Trend the Kia Soul is faster than the Ford Bronco Sport turbo 3 cyl.:

On the EPA test cycle the Soul gets better mileage than the Bronco Sport:

To lower fuel costs and make buying fuel easier, the Kia Soul uses regular unleaded gasoline. The Bronco Sport Badlands requires premium for maximum efficiency, which can cost 20 to 55 cents more per gallon.

The Soul has a standard continuously variable transmission (CVT). With no “steps” between gears, it can keep the engine at the most efficient speed for fuel economy, or keep it at its peak horsepower indefinitely for maximum acceleration. The Bronco Sport doesn’t offer a CVT.

The Soul stops much shorter than the Bronco Sport:

The Soul LX/S’ standard tires provide better handling because they have a lower 60 series profile (height to width ratio) that provides a stiffer sidewall than the Bronco Sport’s standard 65 series tires. The Soul GT-Line’s tires have a lower 45 series profile than the Bronco Sport’s optional 60 series tires.

The Soul handles at .91 G’s, while the Bronco Sport Outer Banks pulls only .79 G’s of cornering force in a Car and Driver skidpad test.

The Soul executes Motor Trend’s “Figure Eight” maneuver 1.8 seconds quicker than the Bronco Sport Outer Banks (26.8 seconds @ .66 average G’s vs. 28.6 seconds @ .56 average G’s).

For better maneuverability, the Soul’s turning circle is 2.6 feet tighter than the Bronco Sport’s (34.8 feet vs. 37.4 feet).

The Kia Soul may be more efficient, handle and accelerate better because it weighs about 600 to 750 pounds less than the Ford Bronco Sport.

The Soul is 7.5 inches shorter than the Bronco Sport, making the Soul easier to handle, maneuver and park in tight spaces.

The Soul is 7.2 inches shorter in height than the Bronco Sport, making the Soul much easier to wash and garage and drive (lower center of gravity).

For excellent aerodynamics, the Soul has standard flush composite headlights. The Bronco Sport has recessed headlights that spoil its aerodynamic shape and create extra drag.

The Soul Turbo has a standard heads-up display that projects speed in front of the driver’s line of sight, allowing drivers to view information without diverting their eyes from the road. The Bronco Sport doesn’t offer a heads-up display.

The Soul has a standard locking fuel door with a remote release located convenient to the driver. A locking fuel door helps prevent fuel theft and vandalism, such as sugar in the tank. The Bronco Sport doesn’t offer a locking fuel door.

Insurance will cost less for the Soul owner. The Complete Car Cost Guide estimates that insurance for the Soul will cost $475 less than the Bronco Sport over a five-year period.

The Soul will cost the buyer less in the long run because of its superior resale value. The IntelliChoice estimates that the Soul will retain 48.44% to 52.07% of its original price after five years, while the Bronco Sport only retains 45.57% to 47.3%.

IntelliChoice estimates that five-year ownership costs (depreciation, financing, insurance, fuel, fees, repairs and maintenance) for the Kia Soul will be $10099 to $11435 less than for the Ford Bronco Sport.

The Kia Soul outsold the Ford Bronco Sport by over 14 to one during 2020.