The Prius Prime has standard Active Headrests, which use a specially designed headrest to protect the driver and front passenger from whiplash. During a rear-end collision, the Active Headrests system moves the headrests forward to prevent neck and spine injuries. The A7 doesn’t offer a whiplash protection system.
Over 200 people are killed each year when backed over by motor vehicles. The Prius Prime Limited has standard Parking Support Brake that uses rear sensors to monitor and automatically apply the brakes to prevent a rear collision. The A7 doesn’t offer backup collision prevention brakes.
The Prius Prime’s driver alert monitor detects an inattentive driver then sounds a warning and suggests a break. According to the NHTSA, drivers who fall asleep cause about 100,000 crashes and 1500 deaths a year. The A7 doesn’t offer a driver alert monitor.
Both the Prius Prime and the A7 have standard driver and passenger frontal airbags, front side-impact airbags, driver knee airbags, side-impact head airbags, front seatbelt pretensioners, height adjustable front shoulder belts, four-wheel antilock brakes, traction control, electronic stability systems to prevent skidding, crash mitigating brakes, daytime running lights, lane departure warning systems, rearview cameras, available blind spot warning systems, rear parking sensors and rear cross-path warning.

